EXTRA! EXTRA! Technology and Academy Awards: Connections #69

NAB 2013.   Model of Black Magic's new 4K Camera.

NAB 2013. Model of Black Magic’s new 4K Camera.

     Last year I attended NAB — the National Association of Broadcasters convention in Las Vegas, Nevada, where Black Magic announced it would deliver a Cinema Camera with 4K resolution for $3,999.  Well, it has taken them almost one year to deliver this camera to the folks who want it.  It is a great camera for a very low price.  The marketing talk was “4K for 4K (four thousand dollars) but Black Magic did themselves  one step better.  It’s now 4K for a ridiculously low price of $2,999.  And it includes their hi-end post production color timing tool Resolve.

     This Sunday night is the Academy Awards.  Who will win?  Who will lose?  But in  truth everyone nominated is a winner.

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